The original Pointer Series has a lively, powerful action with a side-to-side slide. Even though it is small, the Pointer 78 has an excellent castability and has the ability to tempt any bass. It silently enters the target and attacks unwary bass. The Pointer 100 is a bait, which has attacking power with a strong rolling action comparable to the Pointer 78. The Pointer 78 is the right choice when you’re on fish and searching for strikes. When you’re searching for fish, the Pointer 100 is the go to jerkbait. The Pointer 128 is the largest of the pointer series and its rolling action is the best of the Pointer series. This product is the one miracle bait for bass, trout, musky and every species of fish.

Lucky Craft Lures revolutionized bass fishing with the introduction of the Pointer Minnow, the first true suspending jerkbait.

Professional angler Skeet Reese of California was exposed to the first wave of Pointers that crossed the Pacific Ocean in the early 1990’s when Japanese anglers came to America to fish the annual U.S. Open.
“Since the U.S. Open was held on Lake Mead, the Pointer made its debut on the clear-water desert impoundments,” Reese remembers. “The first time I threw a Pointer, I immediately realized it was in a league of its own in terms of precision and performance. The bait would suspend and freeze perfectly on every pause. The colors were ultra-real with an almost translucent look in the water. The castability for its size was unbelievable; it sailed through the air like a dart. But the most amazing part was all of these qualities were standard right out of the package – you didn’t have to do a thing to the lure except tie it on and start fishing.”

“The development of the Pointer Series was a major progression in bass fishing,” Reese adds. “With that single bait, Lucky Craft redefined the hardbait industry. Pointers have given us new tools to access fish that were previously inaccessible.”