The original Lucky Craft Pointer Series has a lively, powerful action with a side-to-side slide. Even though it is small, the Pointer 78 has an excellent castability and has the ability to tempt any bass. It silently enters the target and attacks unwary bass. The Pointer 100 is a bait, which has attacking power with a strong rolling action comparable to the Pointer 78. The Pointer 78 is the right choice when you’re on fish and searching for strikes. When you’re searching for fish, the Pointer 100 is the go to jerkbait. The Pointer 128 is the largest of the pointer series and its rolling action is the best of the Pointer series. This product is the one miracle bait for bass, trout, musky and every species of fish.

The POINTER has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving motion is stopped. The POINTER will suspend 4 -5 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. A short twitch of the fishing rod will generate the "Walk the Dog" action under the water.

At 5 inches in length, the Pointer 128 is the biggest of the Pointer family and the only Pointer that sports three hooks. For those who are used to throwing the 78 or 100, the 128 looks monstrous, which is exactly why Kelly Jordon likes it so much.

“At first, anglers might be intimidated by the size of a 128, but they shouldn’t be.” Jordon says. “Folks would be astounded at the number of 10- to 14- inch fish I’ve caught on such a big bait. Bass are predators; they’re notorious for trying to eat something only half their size.”

If a lake has blueback herring in it, the 128 is Jordon’s go to bait. “Over the last five years, blueback herring have become abundant in some of the eastern lakes like Lanier, Clarks Hill and Hartwell,” Jordon says. “That shift in forage base has really changed the dynamics of those lakes. Instead of eating tiny shad, the bass are wolfing these large bluebacks, which get 4 to 6 inches long. And a 128 mimics them perfectly.” As long as big forage is present in a lake, Jordon starts with a 128. “Lake Fork, Guntersville, Okeechobee, Santee Cooper, Table Rock – I like a 128 at all those places,” he adds. “I believe a bigger profile will pull a fish from farther away and sometimes upsizing is the difference that will get more bites.” - Kelly Jordon