This species is native to Eastern and Central North America. Shad congregate in lakes, rivers and reservoirs, along weed edges and over sandy and rocky shoals. The Shad is the primary forage base for most Walleye, Northern Pike, Muskie, Bass, Trout and Salmon.

The LIVETARGET® Shad is a Walleye anglers dream come true. When fishing clear water conditions, this detailed tool performs like no other Shad imitation.

This ‘go-to’ bait has a precise profile and intricate head detail that gamefish find absolutely irresistible. The tight wiggle action is a deadly temptation when worked with a stop and go stroke or steady retrieve. Looking for a relaxing day on the water....forget about it!

Whether you’re a novice, intermediate or advanced angler, the LIVETARGET® Instructions will teach you how to effectively use the lure as a tool, enhance your performance and increase your level of success.

This ‘go-to’ bait has a precise profile and intricate head detail that gamefish find absolutely irresistible. The tight wiggle action is a deadly temptation when worked with a stop and go stroke or steady retrieve. Looking for a relaxing day on the water....forget about it!